E.piphany Analytics Project

E.piphany Analytics Project at a leading manufacturer of networking equipment and software technology.

Objective

Integrate new data sources into the existing analytics system, upgrade the system to ver. 6.0 and make the system global.

Solution

Ran multiple data load jobs, identified data quality issues, adding new functionalities, identified workarounds found in the E.piphany product.

Result

The analytics system was successfully integrated with new data sources such that the marketers could do the customer segmentation based on the customer profiles stored in the database, as well as build and execute their campaigns. The data load duration was reduced from 24 hours to just 14 hours — nearly a 60% time savings. Improved the data load frequency from twice a week to once a day.

Technology

E.piphany's Analytic Platform, Perl, Oracle 8, UNIX, SQL